Innovative development of Mriya Resort in Crimea

The hospitality industry is improving because of emerging competitors in the hospitality market and customer expectations. The hospitality industry needs to innovate to thrive in a more diverse economy. Mriya Resort Hotel in the Crimea is an example of innovative hotels, which offered new services, implemented progressive management methods, and created several eco-innovations. Hotel Mriya Resort skillfully combines new technologies and experimental elements of hotel marketing. The study of identifying and exploring new forms of innovation is relevant to the rapidly changing demands of hospitality, tourism and travel. The hotel presented an innovative approach to construction, an amazing example of functional and useful development of the area with a deep ideological concept and year-round use for all categories of citizens. The hotel's innovative strategy combines both technological and non-technological areas of service activities, including methods of management, organization, strategy and of course marketing. The hotel created new values for hotel guests: changed products, services, processes and business models, which is certainly reflected in the financial results. Mriya Resort has demonstrated that innovative ideas have become a driving force not only for renovation, efficiency, but also a guarantee of long-term business value in this area of service. Going forward, innovation will drive performance and competitiveness among hotel companies in a rather complex hospitality industry that is unevenly distributed across geographic regions and ownership structures. It is important to note that innovation is not necessarily successful and will lead to economic growth, nevertheless innovative service areas can be a source of innovation opportunities.