Social finance institution as a source of financial capitalism development

The article considers the system of financial capitalism in the framework of the evolutionary approach. The author puts forward an assumption that development of social finance market institution is a consequence of the criticism and a source of development of financial capitalism. Social critique of financial capitalism changes direction of its development. To reproduce the existing order, it acquires a social dimension. Social environment and a person become objects of the financing. Financial modernization is a slow and capital-intensive process, its aim is global social change and creation of the new human ecology. The author believes, that the social finance market will not only protect the position of the financial capitalists, but it will also ensure the development of the financial capitalism system.