Intensification of verbal behaviour: morphological level (based on the mass media discourse)

The object of our study is printed types of the advertising discourse - commercial, social and political ones. It is the social nature of advertising communication that enables to reflect all the nuances of life of society and to form an expedient paradigm of human relations in the context of various social and cultural phenomena of reality. In this context, analyzing the advertizing text corpus, the author takes into account the fact that the advertizing language is significantly influenced by the economic, political, cultural and other components of modern society development. In this paper, the author considers one of the most complex and interesting tasks in communication, viz. an intensification of verbal behavior. The expressive means of morphological level existing in a language as a system for logical and emotional strengthening of the author's intention are revealed.