Internationalization and ethnization business in unstable conditions of business environment: harmonization and rationality issues

The presented abstracts devoted to the genesis of qualitatively new management methods of multinational and local companies in a dynamic external environment, the transition to a new technological mode. It is noted that the existing ideas about managing a multinational and local domestic business, in current geo-economic and geopolitical conditions, undergo significant changes. More and more raises the question of choice between internationalization and ethnization business situation. Substantiated allegations of such a choice. As a possible way out for solving these challenges in management, it is proposed to use aspects of harmonization and rationalization, as the basis for the modernization of management practices, taking into account emerging business strategies of globalization and glocalization. Using the proposed decision will contribute to the formation of a fundamentally new business environment.