History and modernity internet meme as a new form of mass culture

The author considers political and social advertising as non-commercial communication, in the delivery of messages which play important role channels of information. The subject of the analysis is the modern political and social Internet advertising and its new forms arising due to the technical capabilities of modern Internet media. The author turned to the analysis of messages of only one Internet resource-WhatsApp messenger during 2018. Several hundreds of meme messages on topical issues of the agenda were analyzed. The author comes to the conclusion that Internet memes are a new form for creating messages in political and social advertising. Memes are both a way of expressing public opinion and a new phenomenon of mass culture.