Problems of adaptation of investment behavior of young people in Russia under contemporary conditions

Based on the results of surveys of various age groups of the population, the article examines the investment behavior of Russians in modern conditions, focusing on the investment priorities of young people. It is noted that they are interested in and aware of digital tools for investing money, which contribute to higher savings and investment activity. At the same time, it is emphasized that the growth of their investment activity occurs against the background of a relatively low level of financial literacy of young people and unpreparedness for possible turbulence in financial markets, which may in the future lead to the opposite attitude and assessments of today’s young adults and, accordingly, have negative consequences for the economic and social development of the country as a whole. In the absence of foreign investment inflow, the preservation and development of the propensity to invest in the generation entering the labor market is a very urgent task.