Investing in the development of agribusiness in the context of digital transformation

The article considers the investment process in the context of the economy and agribusiness digital development. In the existing system of agribusiness development, new types of investments in innovations appear. The primary objective is to identify the most promising and less risky types of investment in modern digital assets. Today there are no clear criteria for selecting acceptable solutions for making investments. Therefore, there is a need to create an effective methodology that can be implemented in an information system, and will made it possible using special criteria to justify the choice of a particular enterprise for making investments from the investor's point of view. It is also in demand for agribusiness complex, since it will allow analyzing and identifying friction points, and based on this information justifying further modernization within organizations. Currently, the methodology for selecting acceptable objects for investment can be implemented in information systems - this is the digital component for analyzing attractiveness from the perspective of using information technologies. The study is aimed at considering a modern technology for analyzing investment attractiveness using a specific organization as an example, as well as at establishing investment patterns in order to optimize the activities of agribusiness. The study also describes the necessary stages in investing in the context of digitalization, which will make it possible to fully implement the priority areas in the activities of organizations and allow maximizing profits and reducing costs.