Art in increasing consumer value of services
Автор: Dyachenko Alexander
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Формирование сервисного пространства в сфере гостеприимства
Статья в выпуске: 7 (45), 2013 года.
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The paper considers art as one of the most important sources of competitive advantage. The system analysis of interpretations of art being known reveals its basic properties and gets a selective concept. Consumer value that provides the art, is unquenchable sense of indispensability of its manifestation in the goods and services. Services should be differentiated by the elements of art at sale, personnel, presentation, communication policy, etc.
Art, properties, selective concept, consumer value service
Короткий адрес: https://sciup.org/14057686
IDR: 14057686