Art in increasing consumer value of services

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The paper considers art as one of the most important sources of competitive advantage. The system analysis of interpretations of art being known reveals its basic properties and gets a selective concept. Consumer value that provides the art, is unquenchable sense of indispensability of its manifestation in the goods and services. Services should be differentiated by the elements of art at sale, personnel, presentation, communication policy, etc.

Art, properties, selective concept, consumer value service

Короткий адрес: https://sciup.org/14057686

IDR: 14057686

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