Art content in social media (based on art communities and personal pages of art analysts)

The purpose of the article is to analyze content dedicated to art, presented on the most popular media resources on the Internet and reflected in professional communities on social networks. The tasks include identifying the features of the communication structure of the art community in the value aspects of the target audience. Content analysis was used in the study of social media. At the first stage, an analysis of the structure of communication of the professional community and quantitative indicators was carried out; the analyzed resources were divided into groups that are close to each other in the nature of the content and target audience. At the second stage of the study, the content of media resources was analyzed from the perspective of current trends in art analytics, as well as the value guidelines of modern society. The authors found that the content of art communities is aimed at the intellectual development of subscribers in social media and the development of professional communications. It is concluded that the need for aesthetics manifests itself both in the passive perception of photographs of works of art, and in the active form – reading material on the history of art. The study determined that the most popular communities of connoisseurs of certain trends and types of art on social media are avant-garde, contemporary art, graphics, mosaic and others.