The use of anglicisms in the language of modern German advertising

This article is devoted to a detailed analysis of the use of Anglicisms in German advertising texts. Anglicisms are becoming more and more widespread in modern German advertisement that can be traced through different research tools. The main reasons for their use, specificity and functions within an advertising message are identified. Anglicisms are widely used in advertising in different economic spheres, which is also analysed using actual examples. The conclusion about the prospects of further dissemination of Anglicisms in advertising is made.