Information and communication technologies in the tourist destinations promotion on different hierarchical levels: the case of the Republic of Mordovia

The article reflects the theoretical and practical aspects of promoting tourist destinations on different hierarchical levels using information and communication technologies (ICT). The study is aimed at investigating tourist destinations of different hierarchical levels as objects of promotion, identifying their general and several features and offering effective tools of information and communication technologies for their promotion. The authors reveal the general features of tourist destinations as an object of promotion and the features of several hierarchical levels depending on the scale of the territory. The article discloses the advantages and possibilities of using ICT as an effective tool for promoting the tourism product of the region. Sd the result of the work the authors formulate the principles and effective tools of information and communication technologies for promoting tourist destinations of different hierarchical levels based on their features as an object of promotion, as well as the features of each level. In addition, the direct mechanism for their use is considered through the example of the implementation of these ICT tools in promoting the tourism potential of the Republic of Mordovia. It is advisable to use the research results for activity of organizations and institutions interested in promoting the tourism potential of the territory, its marketing and management departments, tourist information centers, for building a tourism development strategy in the region, programs for promoting a regional tourist product, and introduc-ing ICT tools for recreation and tourism.