Use of marketing technologies to promote the site of a tour organization (based on the example of “Non-standard travel studio wind of wandering” LLC, Saransk)

Promoting a travel company's website on the Internet is currently one of the most popular methods, as it provides it with several advantages and helps increase its competitiveness in the tourism market. However, the presence of different information and communication technologies that promote the promotion of a company's website makes it necessary to select those that will be most effective at a particular time and for a particular company. The article attempts to classify the marketing technologies used and highlights the advantages and disadvantages of individual technologies used. To achieve the goals of effective promotion of tourism goods and services, it is important to use the experience of other tourism enterprises in promoting their websites. The object of research in this article is a tourism enterprise, and the subject is the use of marketing technologies to promote the enterprise's website. The purpose of the article is to show, using a concrete example, the experience of promoting a website of a tourist organization.