Using the method of statistical data analysis to form a forecast of the development of marketing policy in higher education institutions

In the course of the study, the dynamics of the number of educational institutions and the factors that affect its structure were studied using the analysis of statistical data. A system of stages has been formed, which allows ultimately to lead an educational institution to the formation of an optimal marketing strategy. Concepts of efficiency of functioning of the organization and marketing strategy are connected. The possibility of increasing the efficiency of the organization by building a clear marketing strategy is analyzed.