Research of anti-crisis promotion tools on the ed-tech market

The article presents the results of a comprehensive empirical study of promotion tools and approaches used in the EdTech market. The data for the inductive research conducted were obtained from secondary sources and by means of mystery shopping. The author's assessment has been given and recommendations for their improvement have been presented. The specifics of interaction with consumers and marketing activities in general do not allow, contrary to expectations, to classify this market as one of the most developed from a marketing point of view.