The study on dynamics of management quality factors in commercialization of high-tech innovative products in an extended range of innovation assessments

The article describes the features of commercialization of high-tech innovative products (VTI) which drastically change their utility estimate by a customer and the society. In the initial period of the product appearance the characteristics of its unusual and unique quality are rejected by the majority of consumers. Therefore, it is necessary to consider an extended range of VTIP products quality levels: basic-emerging - support - closing-breakthrough level. It’s possible in the management concept which implies reaching compromise of innovation interests and the product quality for consumers for the purpose of the quality management and economic sustainability for producers. The research objective is to study the content of the matrix cyclic models and methods for management of commercialization of high-tech innovative products (VTI) on the basis of additional regulation functions. Effective implementation of this model requires a set of management methods in a direct and feedback loop of the formed mechanism. Methods should ensure an iterative process of improving the product quality and management while reducing the unit costs of its production until the specified compromise is reached. The improvement of the management quality is suggested in a mechanism on the basis of management techniques embedded in the direct and feedback loop. Thus, the article describes ideas on the development of a matrix-cyclic model. The hypothesis of the study is given: improvement of the quality and effectiveness of management in terms of commercialization of VIP products according to factors of producers and consumers’ interests alignment can be achieved on the basis of the matrix cyclic model applying a set of methods to control the imbalance in the methodology for management of commercialization of the life cycle of interests balance and embedded in the control mechanism.