Sources of shaping and assessing the reputation of russian power: on the question of research methodology

The article updates the problem of power reputation in the context of challenges of digital transformation of political space and value gap between the government and society. The reputation of power is studied at the level of large institutional subjects - Russian authorities in general and regional (executive) authorities. As part of the study of the conceptual field of reputation of these subjects the sources of formation and evaluation of reputation as an essential element of the interpretive component of the concepts are considered. The classification of sources of formation and assessment of the reputation of power as sources of information on activities of power, where the criterion is the degree of activity of the subject - the carrier of the opinion about the reputation, is proposed. The main stages and methods of research and hypotheses proposed are presented, which are subject to further empirical approbation by the methods of sociological research.