Historical basis for designing tourist pro-grams “Spain during the reign of Gaius Julius Caesar Octavian”

Sightseeing, or cognitive, tourism includes visits to historical, cultural and natural attractions. Historical basis for designing the tourist-excursion programs is topical nowadays. One of the interesting regions is the Iberian Peninsula with the Roman monuments that have survived to the present day. The article reveals the origins of the foundation and formation of territorial entities. The beginning of these formations belongs to the reign of Gaius Julius Caesar Octavian. The article is about the rise to power of Octavian, the conquests of the Ro-man army, fight of North of the Iberian Peninsula peoples for independence, the development of new colonies and cities, administrative reorganization of the territory of Spain, the formation of Conventions. The author shows the real changes in the Northern areas of the Peninsula. They gave the territory, which natives origi-nally occupied, to military units for building bases and the business environment; traffic and communications developed. There was a need in the minting and use of coins as a measure of exchange. This led to political, administrative, social and economic changes in the community. The author demonstrates the different forms of government, organizing cultural and social events. This article contains historical and regional character, devoted to the development of civilization in the Iberian Peninsula, architectural monuments of the Roman era. The article can be interesting for students, teachers of secondary and higher educational institutions, as well as a wide range of persons interested in culture, history and tourism of Spain.