Language implementation of the subject perspective in the modern German media (by the example of the electronic versions of articles and commentaries)

The article deals with the concept of the subject perspective in the modern language studies. To illustrate the theoretical conclusions there are given the examples of the language implementation of the phenomenon in the electronic German media where the message sender is served alternatively as a journalist (newspaper office) and a reader (commentator). There are revealed the various means of the modern German language taking part in the change of the subject perspectives.