Linguistic features of the marketing discourse

This article is contributed to the marketing discourse that is combination of the marketing text and its accompanying non-linguistic features. Its informative, affective, stimulating and communicative targets are also refined. Lexical, syntactic, stylistic, phonetic, and morphological categories are analyzed and some other factors influencing on the efficiency of the marketing discourse are described particularly in this article. Moreover an audiovisual marketing as well as a creolized text is mentioned and its three characteristic features are described in the article.