Linguistic features of advertising slogans of fashion industry based on the advertisement “Converse”

The article is aimed at the practical analysis of linguistic features of slogans of the brand “Converse” at the grammatical and lexical levels. The study reveals the mechanisms that help the brand to interact with consumers. The results of the study allow to reveal the linguistic (pragmatic) mechanisms that help the advertising slogans of the brand “Slogan” to form and transmit the system of the brand’s values in the context of fashion discourse.