Economic efficiency of canned milk product with sugar, malt and malt extract production

The work was carried out on marketing researches of the canned dairy products market of the Vologda region and the calculation of economic efficiency of the products developed on the basis of malt and malt extract production. The results of the calculation showed that the cost of new products does not exceed the desired potential customers the price established in the course of marketing research. Also, the advantage of the developed canned milk products with sugar is the increased nutritive and biological value in contrast the traditional canned milk.