The economics of spiritual production as the model of the region's sustainable development

The article presents a retrospective information about the economy of spiritual production, its model as a primary mechanism ofharmonization ofcreative and financial component ofthe modern capitalist society. Highlights unpromising use of human capital as a secondary indicator of sustainable development. The estimation of those works which address the issue of sustainable development. Sustainable development implies radical changes in the social system, social institutions, economy, culture and psychology of people. In addition, according to scientific research, important in the development of Economics of sustainable development are the indicators of the «health of the nation» and «traditional culture». It should be specially emphasized the necessity of taking into account when modeling of Economics sustainable development of «estimates of socio-demographic dynamics (thermodynamics) of the country» in Addition, a number of scientists write about the beginning of formation ofthe global planetary culture, and this poses the problem of the role of traditional cultures