Electronic channels as a tool for promoting organic products in the domestic and world markets

The domestic market for organic products is at the stage of formation. Given the right pricing policy, the choice of optimal distribution channels and the creation of a group of stakeholders, this market has the potential for effective expansion. The main feature is its export orientation, therefore, an important task for further development is to achieve an optimal balance between domestic consumption of organic products and their export. The purpose of the study is to analyze the state and prospects for the development of organic agriculture in Russia, as well as to identify electronic channels for the promotion of organic products, which will optimize the processes of selling these products and will contribute to the further development of the sector.As part of the study, analytical reports of scientific communities, statistical materials of domestic and foreign institutes, as well as sites and articles of leading representatives of the scientific world were used. The following methods were used for data analysis: economic-statistical and general scientific methods, including analysis and synthesis, observation, comparison, generalization and systematization, as well as abstractlogical and monographic methods. To promote organic products in domestic and international markets, it is necessary to use various types of electronic channels, including web stores, social networks and specialized e-commerce platforms. Studies confirm that optimal use of social networks can significantly increase consumer engagement, which in turn will contribute to more effective promotion of organic products in the markets and increase the food security of the country, as well as improve the health and quality of life of the population.