The aesthetic function of German advertising texts

This article focuses on the aesthetic function of German-language advertising texts. The relevance of the topic of research is due to the increasing role of advertising in the modern world and, in particular, its gradual evolution into a new form of art and artistic activity. Advertising influences the target audience's aesthetic perception of the world through artistic means of expression, attracting them to the advertised product. German-language advertising is distinguished in this case by its creative approach and unconventional presentation of material.