Aesthetic and ethical values in the era of digitalization: aspects of interaction

The classical model of the consistency of aesthetic and ethical values also included a cognitive component - truth. The development of science has led to the emergence of digital reality. The ultimate degree of abstractness inherent in the figure raises the question of giving meanings and significances to human activity in a new way, primarily in relation to the most important universals of human existence: the emotional-sensory holistic perception of life and the domain of obligation. The phenomenon of aesthetization as an extension of the scope of the aesthetic to the world of world of tangible material forms will be considered from the point of view of changing the very forms of thinking, human self-consciousness. The article presents such qualities of cognitive and value attitude to the world as irony, humor, game components, formed in the paradigm of postmodernism. Aesthetic values in modern culture have a powerful impact on the formation of the social. Ethical values are largely realized in an individualistic context, in the choice of the moral value system itself. The extinction of the metaphysical scale in comprehending the aesthetic and ethical parameters of human life does not mean the abolition of the desire for universality in the construction of the value system of the world.