Aestheticization of nature as a trend in modern urbanism

Globalizing mass culture, the total offensive of “digital postmodernism” in the XXI century have led to the need to consider issues of modern aesthetics in relation to the daily urban environment. The research interest lies in the analysis of the aesthetic activity of subjects in the sphere of everyday life in the context of socio-cultural interactions. The aestheticization of the natural component of the modern urban environment is a social practice, indicating the universalization of the individual’s attitude to the basics of socio-cultural communication. Using the example of high-tech projects (Zaryadye park, HPP-2), the article represents the characteristics of the subject’s forming aesthetic experience - proceduralism, nonlinearity, and the use of postmodernist game elements. It is emphasized that the desire to combine urban and natural landscapes is the background for the intensified process of awareness of the Russian national identity in society, which is facilitated by the use of aesthetic projects in the symbols of Russian culture, theatrical techniques, containing allusions to samples of Russian art and literature.