Stages of the ethnographic route design: development of trips to Komi-Zyryans of Tyumen region

The article is devoted to the fairly new phenomenon of the modern Russian tourist practice of ethnic tourism. The author examines the definition of this type of tourism, and notes that it is appropriate to use the corresponding modern scientific trends and international practice of tourism called “ethnic tourism” or “ethno-tourism”. The author proposes a stepwise scientific-methodical development of the excursions in the Komi-Zyryans, living in the Tyumen region. There are the following stages which are important for the design of ethno-excursion (based on local material): analysis of the market for ethnic tours or excursions that are implemented in the Tyumen region; the study of resources of the region to create an ethnographic route; departure on the territory of the future route; the study of literature about the ethnic group; planning the route of the tour; planning the tour in the place of the ethnic group residence; financial calculations; testing of route. The article provides specific information and examples of the author’s ethno-excursion “Successors of the firsts discoverers: a visit to the Komi-Zyryans of Tyumen region.