Ethnic elements in modern fashion: synthesis of cultures and formation of new styles

The article presents an analysis of ethnic elements in modern fashion for the synthesis of cultures and the formation of new styles. The characteristics of the formation of new styles and principles of this process are given. The elements of modern fashion and the reflection of ethnic elements in them are indicated. The context of ethnic national features of Tatar fashion is touched upon within the framework of the formation of modern styles. The author presents a description of the formation of fashion styles, regional Russian, in particular, Tatar brands. A comparative analysis of modern styles is given in order to assess the degree of influence of ethnic values on the formation of styles. This approach will allow us to develop an idea of how traditional values are currently reflected in the formation of styles.