Evolution methods of creating the commercial attractiveness of Russian shopping centers

The basis of urgent problems of shopping centers design lies in the history. In spite of the fact that for many years the western system of design decisions strongly differed from domestic, in Russia considerable experience of construction of large shopping facilities was accumulated. For consideration of evolution methods of commercial appeal creation in the Russian shopping centers we will analyse development features of trade architecture in Russia and those restrictions which were formed throughout the 20th century and now exert considerable impact on approaches to design. This article deals with the peculiarities of the history of Russian commercial architecture from the XIX century to the present. Particular attention is paid to the analysis of the impact of approaches to the design and development of commercial appeal, revealing evolutionary periods in the design and decoration of spaces for commercial buildings in Russia. Conclusion: active improvement and systematization of design methods of internal space of shopping centers began only recently, since 2010 to the present moment. Due to the increase of understanding of a role of the large shopping facility in the urban environment at the moment the widest range of the visual and interactive accents which are promptly developing in connection with improvement of multimedia technologies began to be meant by "entertainments".