To the problem of formation of the marketing competencies of the future directors of theatrical performances and festivals

In article the formation problem marketing competences at future directors of the dramatized representations and holidays in higher education institutions of culture rises. Need of introduction to the educational standard for this direction of preparation of discipline “Marketing” the expert in future professional activity could be competitive in the market of leisure services is noted. In article the structure professional marketing competences of the director of the dramatized representations and holidays is considered. The conclusion about need of modernization of process of training of the director of the dramatized representations and holidays is drawn.