A systematic approach to personnel commitment assessment

The article researches the issue of personnel loyalty / commitment as affecting organizational competitive potential. The author aims at creating a systematic approach to personnel loyalty management and drawing up a loyalty-type-specific plan of personnel loyalty development. With long-term survival prospects making it any organization's imperative to treat its personnel loyalty / commitment as a contributor to competitive advantage, research into the issue is gaining momentum. In terms ofmanagement, personnel loyalty / commitment is viewed as an effective driver ofan organization's efficiency, lending to HR stability, raising the organization's competitive potential and improving performance. Thus, creating a personnel loyalty / commitment management system is an increasingly pressing matter.