Concerning social entrepreneurship in the Udmurt Republic

In the context of social and economic crisis, the transition to market relations and the growing social stratification, it is relevant to involve the business in addressing the pivotal social problems. There is a functioning problem of the institution of entrepreneurship in Russia. On the one hand, the state provides philanthropists with tax incentives, and, on the other hand, there is no regular charitable activity in society. The institution of social entrepreneurship meets the most important needs providing mutual assistance among community members. The implementation of the ideas of social entrepreneurship is advantageous for the state, society, and business. The research analyzes the features of the phenomenon of social entrepreneurship as an important subject of market relations by a case study of the Udmurt Republic. The author concludes that a regional concept of social entrepreneurship is to be developed. It should include campaigning for participation in entrepreneurs’ charitable events in the media, creating a positive image of the entrepreneur who manages the social-oriented enterprise, providing legal, economic and informational support for social entrepreneurs.