Introduction of the marketing approach to promote the scientific and educational services of the Russian universities in the international markets

The article is devoted to the solution of the problems of the entry of the Russian universities to the international educational market. The authors consider a comprehensive approach to the promotion of scientific and educational services on the basis of the principle of marketing interaction, the factors, that affect the demand for educational options of the Russian universities of foreign students, are studied. The authors have identified tools to enhance the effectiveness of promotion educational services of the Russian universities in the international market.