On the research of digital language

The 21st century technology significantly influenced the way we interact. With the development of digital communication as a way of existence, digital interaction practices began to develop, understood as a set of actions and tools related to digital technologies, recognized by certain groups of people as ways to achieve certain social goals, accept certain social identities and reproduce certain sets of social relations. This article is devoted to the study of the influence of the digital world on the existence of language, as well as the concept of digital language in digital communication and in digital practices. The work is based on the terminology «digital discourse», «digital communication», «digital practices», «digital language». In addition to biased language samples at the level of structural features of computer-mediated communication, the article describes such a communicative phenomenon as emojis and emoticons, which, on the one hand, are recognized as a universal means of digital communication and belong to the digital language, and on the other hand, do not have a verbal form and cannot be considered a written variety of language in the form With the change of communication channels, with the transition from writing to image as the dominant method, the logic of our communicative practices changes. All of the above allows us to talk about the development of a digital language. The paper concludes that changes at the level of structural features of the language are not essential for changing the foundations of language activity. However, digital language research cannot be limited to text analysis. The multimodal nature of the transmitted information indicates the relevance of the semiotic approach to the object of analysis, taking into account several channels and studying the interaction of these channels with each other.