Considering the issue of the definition of the key signs of the objectification of the conceptual units in language

The article deals with the peculiarities of the language objectification of the conceptual units. The nuclear and near-nuclear names of the microconcept “water” in the German and Russian languages are the subject of the description. There are defined the nominative functions of the key signs of the concept and their place in the nominative space of the category “natural water”. The author contrasts the word formative, semantic, stylistic and other peculiarities of the German and Russian nominees of the concept.