On the question of application the generation theory for the analysis of potential consumers of radical technologies
Автор: Kuprik Nadezhda I.
Журнал: Вестник факультета управления СПбГЭУ @vfu-spgeu
Статья в выпуске: 1-1, 2017 года.
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The purpose of article - to review the directions of developing the technologies of NBIC-convergence, features of changing the marketing landscape and branding concept in framework on the generation theory. Represented the methods of studying the behavior of potential consumers of radical technologies.
Consumer behavior, generation theory, branding, radical technologies, nbic-технологии, nbic-technologies
Короткий адрес: https://sciup.org/148319324
IDR: 148319324
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