Personnel potential of physical culture and sport in modern conditions

Relevance. The article presents the results of an analysis of the human resources potential (quantitative and qualitative characteristics) of physical culture and sports as one of the priorities of the state strategy for the development of the industry under the influence of financial risks of its implementation. The purpose of the study assessment of the staffing of physical culture and sports as the basis for its development in conditions of the dominance of budget financing. Research methods: analysis of literature and statistical information. Research results. As a result of the analysis of quantitative and qualitative characteristics of the personnel supply of the industry (vocational education, age composition, gender characteristics, sports skills) for the period 2021-2024. A positive trend in the number of physical culture and sports workers, including rural areas, has been established, with a reduction in specialists who started working in the industry for the first time and an increase in vacancies by 56%. The qualitative composition is represented by employees with higher (68.2%) and secondary vocational (21.1%) education. The share of workers under the age of 30 averages 25.4%, while workers over the age of 60 increased by 11.2%. The gender aspect is dominated by men (56.3%). The athletic skills of the cadres are manifested in the positive dynamics of the acquisition of sports titles and ranks. In the regions of the Southern Federal District, there is a positive trend in the number of personnel with the Krasnodar Territory leading the way. Conclusions: 1. In modern conditions of socio-political risks, the development of human resources by physical culture and sports remains a strategic direction of state policy. 2. In general, the staffing of the industry has a positive trend in terms of the number and level of professional education of employees, their athletic prowess. The age structure is characterized by the predominance of the 31– 60 age group. 3. The increase in the number of vacant jobs in the field of physical culture and sports is an indicator of the imbalance in the labor market, one of the reasons for which is the need to meet the increased consumer demand for a healthy lifestyle.