Как искусственный интеллект меняет маркетинг

Милихат Риза; Калимолдаев Максат Нурадилович; Абдилдаева Асель Асылбековна; Отман Мохамед; Milihat Riza; Kalimoldaev Maksat Nuradilovich; Abdildaeva Asel Asylbekovna; Othman Mohamed

doi:10.24412/2073-0667-2022-4-84-106

Научные статьи \ Общие вопросы науки и культуры \ Информационные технологии. Вычислительная техника. Обработка данных \ Искусственный интеллект

Как искусственный интеллект меняет маркетинг

Автор: Милихат Риза, Калимолдаев Максат Нурадилович, Абдилдаева Асель Асылбековна, Отман Мохамед

Журнал: Проблемы информатики @problem-info

Рубрика: Прикладные информационные технологии

Статья в выпуске: 4 (57), 2022 года.

Бесплатный доступ

В данной статье рассматривается использование искусственного интеллекта в маркетинге и его стратегическая основа реализации. Сила искусственного интеллекта (ИИ) с алгоритмами машинного обучения быстро меняет деловой мир и создает новые тенденции в маркетинге. Вызовы и возможности передовых технологий в эпоху четвертой промышленной революции. Мы утверждаем, что ИИ существенно изменит как маркетинговые стратегии, так и поведение клиентов, а также откроет новые возможности для отраслей и предприятий. Кроме того, мы описываем ключевые проблемы ИИ в маркетинге. В будущем ИИ станет новой отраслью управления бизнесом и коммерцией. Интеграция информатики и управления бизнесом станет новой тенденцией будущего. Ключевые проблемы ИИ в маркетинге.

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Искусственный интеллект, машинное обучение, цифровой маркетинг, маркетинговая стратегия

Короткий адрес: https://sciup.org/143179897

IDR: 143179897 | УДК: 004.8 | DOI: 10.24412/2073-0667-2022-4-84-106

How artificial intelligence is revolutionizing the marketing

The power of artificial intelligence (Al) with machine learning algorithms are rapidly revolutionizing the business world and generating new trends in marketing. Many high-tech companies have already started benefitting from the power of Al in Marketing. Tech Giants such as Alphabet (Google), Amazon, Apple, and Meta (Facebook)* are earning multi-billion dollar incomes with the assistance of Al based algorithms. Recent years, the great results of Al in marketing have attracted many scientists around the globe. In this paper, we review the role of Al in marketing and its strategic implementation framework, as well as main research directions of Al in businesses. Key challenges and opportunities of state-of-the-art technologies in the time of the fourth industrial revolution. We argue that Al will substantially change both marketing strategies and customer behaviors, as well as it opens new avenues for industries and businesses. Also, we describe the key challenges of Al in marketing. In the future, Al will become a new branch of business management and commerce. Integration of computer science and business management will be a novel trend of the future.

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