How artificial intelligence is revolutionizing the marketing

The power of artificial intelligence (Al) with machine learning algorithms are rapidly revolutionizing the business world and generating new trends in marketing. Many high-tech companies have already started benefitting from the power of Al in Marketing. Tech Giants such as Alphabet (Google), Amazon, Apple, and Meta (Facebook)* are earning multi-billion dollar incomes with the assistance of Al based algorithms. Recent years, the great results of Al in marketing have attracted many scientists around the globe. In this paper, we review the role of Al in marketing and its strategic implementation framework, as well as main research directions of Al in businesses. Key challenges and opportunities of state-of-the-art technologies in the time of the fourth industrial revolution. We argue that Al will substantially change both marketing strategies and customer behaviors, as well as it opens new avenues for industries and businesses. Also, we describe the key challenges of Al in marketing. In the future, Al will become a new branch of business management and commerce. Integration of computer science and business management will be a novel trend of the future.