Channels and development forces of agricultural goods flow directions and amounts
Автор: Kiselyova Elena Nikolaevna, Lankin Artem Sergeevich
Рубрика: Маркетинг
Статья в выпуске: 22 (281), 2012 года.
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The article covers the development problems of agricultural wholesale in Russia. The article describes the agricultural product distribution from the manufacturer up to end customer. The authors classify marketing distribution channels as well as describe the management of such channels. They propose a product distribution scheme that includes the existing infrastructure of the market in question. The forces that influence the development of agricultural goods flow directions and amounts were also described.
Product distribution process, distribution channels, agricultural goods
Короткий адрес: https://sciup.org/147156435
IDR: 147156435