Category of corporate culture in management psychology

In article the main contradictions connected with introduction of the category «corporate culture» in practice of management at the Russian enterprises are analysed. They concern the indistinct formulation of this term, difficulties of calculation of economic effect of introduction of corporate culture. Distinctions of the terms «or-ganizational» and «corporate culture» are shown. The problems lying in line with psychology of management are characterized: this perception of corporate culture the personnel because of attempts to introduce the western models in practice of work of the Russian enterprises and discrepancy of values of the personality to corporation values.