Cluster concept “litsemerie” ("hypocrisy")

The article highlights the structure of the concept of “litsemerie” (‘hypocrisy') by means of the cluster analysis based on a number of texts from the Russian National Corpus and the British National Corpus. Four main clusters of the concept have been singled out: mimicry, conformity, religious hypocrisy, politeness and their subclusters. As an example, the analysis of the cluster “mimicry” and a technique of detection of the lexical units constituting subclusters of the concept of hypocrisy such as selection of data for cluster analysis from the Russian National Corpus and the National British Corpus, identification of a feature matrix made on the ground of lexicographic survey, data classification and grouping based on identity of features followed by statistical verification of the results are viewed. The data received provide a means of creating a model of the concept, make a basis for further investigation of the cluster concept of hypocrisy both in a particular culture of language and for detection of the universal and specific methods of updating the given concepts in different language patterns of the world in the way of the structure of the concept, a possibility of the organization of a cluster, stability of a cluster concept, hierarchy of signs of the concept under analysis.