Customer-centric approach to optimizing customer base

Основное

Автор: Sharafutdinova N.S., Saydasheva V.A.

Журнал: Ученые записки Казанской государственной академии ветеринарной медицины им. Н.Э. Баумана @uchenye-zapiski-ksavm

Статья в выпуске: 4 т.220, 2014 года.

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The article discusses the use of a client-oriented approach to optimize customer base. Application client-oriented approach enhances customer loyalty, which positively affects the performance metrics of the company. Relevance of the chosen topic due to market trends and the rapidly changing consumer preferences.

Customer-oriented approach, optimization, customer loyalty, customer value

Короткий адрес: https://sciup.org/14288412

IDR: 14288412

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