Performance key factors of the strategic management of the company

Achieving the strategic goals of the company is largely determined by the availability of competitive advantages and key competencies, which are key factors in the effectiveness of strategic management. The publication examines the problem of performance management, and the identification of key factors in the effectiveness of strategic management of the company. The specificity of performance management is revealed. The characteristics of the manager''s role competencies in the company are developed, the behavioral parameters of the coach, manager and leader are differentiated based on the efficiency management model.