Cognitive discourse release of intercultural communicating: social point

The paper discusses the cognitive aspects of discourse process focusing on the concept of the socially shared knowledge structure underlying culturally determined discourse behavior. It is argued that culture specific differences in the cognitive schemata of the speech events determine the difference in the choice of the interactive strategies and in the repertoires of conventional linguistic means employed for performing these speech events in various languages. Discursive behavior, pertaining to a certain language and sociocultural intercourse, is based on individual, culturally determined socio relevant sense of verbal and non-verbal natural communication. Presented discursive analysis in the process of intercultural communication provides an opportunity not only to distinguish culturally determined mental aspects of different language behavior, but to obtain certain data connected to general patterns of language communication. More than that the process of communication can not be considered adequate without cognitive process of comprehension which takes place in the minds of communication participants while them produce and accept speech. The necessity of linguistic and relevant external communicative parameters research and mental representations becomes evident. The speakers, usually unaware of such a difference in their knowledge structures, subconsciously base their strategic choices on the native hierarchy of beliefs and assumptions in code switching which might result in a communication conflict and even culture clash.