Cognitive biases in the digital world: how youth perceives online reviews and makes purchasing decisions

The article examines the perception of online reviews by youth and their influence on purchasing behavior. Four cognitive biases are studied: the anchoring effect, the novelty effect, confirmation bias, and the social proof effect, which are particularly important for the youth segment. The study includes a survey of students, allowing for a comparison of which cognitive biases are more frequently encountered when evaluating products based on online reviews.