Communication of local governments and the population in social media: regions of the Ural federal district

Introduction. The relevance of the topic is determined by the need for a practical solution to the problem of communication assessment of local government bodies with the population in social media. The lack of an effective methodology for such an assessment and its results increases the importance of this work. The purpose of the article is to analyse the success of communication of the executive authorities of the municipal entities of the Ural Federal District with the population on the official pages of the social network “VKontakte” and to offer the success index.