Communicative strategies of communication in English as lingua franca by the means of the messengers in the international trade

The article deals with the theory of the accommodation and communicative strategies used in the context of the international trade while communicating in English as lingua franca, there are given and analyzed the examples of these strategies. There is revealed that the written communication by the means of the messages in the messengers has some disadvantages that can be avoided with these strategies, mostly associated with the adaptation of the English language to the level of mastering the language by the communicator, that supports the achievement of the aim of the intercultural communication.