The conceptual paradigm of the development of communicative tools for territory marketing at the municipal level.

The article presents the result of the author's analysis on the study of the main directions of territory marketing, methods and ways of its implementation. The regulatory and legal framework related to the marketing of the territory, applied on the territory of municipalities of the Moscow region, is considered. It is revealed that the fundamentals of territorial marketing are established by normative legal acts issued by the municipality itself, which implements promotion and attraction programs. The priority directions of marketing of the territory are described, in the Russian Federation as a whole, and in the Moscow region in particular, there is a trend of development of this direction, but there are no identical brands and strategies because each territory works out and implements its strategies that are not identical to others. As a result, there is an increased concentration of service strategies for the development of the territory, where geobranding becomes not paramount. Yielding its role in the conditions of changing the paradigm of socio-economic development of the territory to the socio-infrastructural one. This increases the need to develop master plans as the basis for the service development of territories in the interests of implementing marketing tasks.