Building an image of healthy lifestyle-oriented person by young people in the context of network socialization: based on the content analysis of accounts of the visual social network Instagram

The article considers how the Russian young people represent the features of the concepts of "healthy lifestyle" and "health" in the Internet space. The author analyses the type of social network ritualization of youth health practices. The paper considers the specificity of their virtual cognitive style of behaviour, architectonics of the media Self-image development.